Healthcare Brand Diagnostic
Hi,
Welcome to Marketing Mantras, your FREE monthly update on the latest in Healthcare Marketing.
Wish you all a very prosperous 2009.
Let us begin this year by taking a stock of your Brand. The very new Healthcare Brand Diagnostic is now available to gauge the current strength and potential of your brand. What’s more? You can do a mini diagnostic yourself. Here is what you need to do-
Mark your Brand on a scale of 0-10 for the following parameters:
| Question | Score |
|---|---|
| 1 – How much does your Name, Logo, Tagline and Brand Colour make you stand apart from the competition? | |
| 2 – How much does the Vision statement of your hospital/organization focus on making it different? | |
| 3 – How actively does your hospital/organization participate in educating its own staff about the Brand? | |
| 4 – How satisfied are your customers about your claims and promises? | |
| 5 – How active is the hospital/organization when it comes to getting coverage in the press and media? | |
| 6 – How much does the top management support Brand Development activities vis-a-vis short term sales? | |
| 7 – How clear are you about your target segments, their size, their ability to buy and their lifestyle? | |
| 8 – How popular is your Brand and its identity in the target markets? | |
| 9 – Do you have a one year Marketing and Brand plan? How strong is the plan? | |
| 10 – At an emotional level, how connected is the brand to your customer segments? | |
| Total |
Brand Strength Scale
| 100-80 | 79-60 | 59-40 | 39-20 | 19-0 |
| Very Strong | Strong | Mediocre | Weak | Very Weak |
Note – A detailed 2 day Brand Diagnostic and Strategy Creation capsule is available. Just reply to this mail or contact through www.vivekshukla.com
