How to make your child a super child!

Every parent nowadays wishes their child to be among the best. Rather our parents thought the same way too!! Most parents, from the early age of a child, think their children should be doing things in their life, which they could not do in their own career life. In this effort most parents become too […]

How to Be Visible and Get Noticed

On an average, a city person is exposed to 300 advertising messages in a day. He whips past hoardings on the road, he reads through ads in the newspaper, he overlooks promotional messages on TV and he indifferently listens to the radio in his car which plays the local FM channel. Perhaps the biggest challenge […]

How Do You Market A Hospital?

One of the most commonly asked questions me is: “What do you tell your clients about marketing their hospitals?” or “How do you market a hospital?” Now, this is a very relevant question that can be put to a hospital marketing expert. It seems to be a simple and harmless query. However, I find it […]

Hospital Laundry Services

Hospital Laundry Services in the New Millennium Introduction The importance of a clean environment and linen for optimal patient care has been stressed upon since the very inception of hospitals. It goes without saying that “supportive” services are indispensable for a hospital to perform in the true perspective and deliver good patient care; besides going […]

HIV Transmission

Prevention of HIV Transmission in Health Care Settings What We Mean by Health Care Setting Health care settings include hospitals, out-patient departments, clinics, nursing homes, dispensaries or any other place in home or community where medical care is provided for curative, preventive, promotive or rehabilitative purposes. The problem of Infection Acquired in the Health Care Setting Definition […]

Hitaahara: Balanced Diet in Ayurveda

Introduction Application of the science and art of human nutrition in helping people to select and obtain food for the primary purpose of nourishing their bodies in health or in disease throughout the life cycle is called nutritional care. Ayurveda is a science and art applicable to maintain the dynamic state of human living. The […]

History and Concept of Sexology

Sexology is that branch of medical science, which deals with human sex, sexual behavior, the diseases pertaining to sex and cure. The foundation of creation of universe was caused by sexology. All living things come into the circle of sexology. Otherwise reproduction of living things was impossible. Almighty God when created universe, He created His […]

High Involvement Purchase Decisions

All products and services can be broadly divided into the two categories: High Involvement and Low Involvement. As the names suggest, high involvement products will have more involvement of the consumers. To explain it further, these products are costlier and it is risky to buy them without much thought. For example, a luxury car is […]

Heat and Testis

Radiant heat is detrimental to the male reproductive system (MRS). Teratoasthenozoospermia was observed in men exposed to high temperatures. The etiology of oligozoospermia and azoospermia is largely undetermined. Various occupational and environmental agents have been known to have deleterious effect on male reproductive function it is difficult to elucidate the role of a single agent […]

Healthcare Industry Witnessing Major Transition Ever

Industry analysts are expecting some important trends to arrive, which would change the face of healthcare delivery in times to come. The sunrise industry has witnessed foray of corporate players, international accreditations, reverse brain drain, world-class infrastructure and the era of responsive care in the last one decade. Common man has seen paradigm shift in […]

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